I admit it. I was initially resistant to Pinterest. Why do I need one more social network? was generally my perspective. But then I tried it and quickly became hooked. Finally, my folders upon folders of bookmarked recipes were actually useful, because instead of scrolling through filenames, I could browse photographs on a “board” to choose what I wanted to cook, the same way I flip through a cookbook or magazine looking at the pictures. As a sewer and crafter, I could collect inspiration to use later, too, like yellow dresses that became my the spirit of my first yellow sundress that I made for myself. Much as I love Instagram for giving me a greater eye for beauty, Pinterest has helped me see all the world as a source of inspiration for making my spaces and meals a more beautiful place. For every critique I see of Pinterest as a place of envy and lust, I would argue that it’s what you make of it. If you collect pins and follow pinners who only share things you’ll never have, sure, you could easily get down and jealous and start to feel inadequate. But if you follow people with a similar vision for life and the world, you’ll never cease to be inspired. Because I judiciously unfollow thinspiration boards and mostly follow people who pin yummy food and quirky outfits and cute spaces, Pinterest has become a Happy Place for me.
But we can make it better.
Let’s face it, Pinterest’s search kind of sucks. But it’s because of us. Pinterest can only return pins to us if they’re captioned with the kinds of terms we use in our search. If I’m searching for pictures of foxes (which I often do because I’m obsessed and want a pet one), but everyone has captioned their fox pictures “CUTE!”, I’m not going to get many results. For a picture of a fox to show up in the results of my search with the keyword “fox,” the word “fox” needs to appear in the caption. Similarly, if I’m searching for images of toddler bedrooms or shared bedrooms to inspire me in sprucing up the gals’ nursery, only pictures captioned with words like “toddler room,” “shared room,” “twin room,” and “bunk beds” are going to return me the kinds of images I’m looking for, while the ones captioned “cute room!” or “idea for later!” are never going to reach my screen.
So, we have to start doing better. We have to start captioning our pins with actual descriptions of the image. Most people already do this with pins of recipes, captioning them with the name of the actual dish. But we need to do it with everything. I need to do it too. Also: did you know Pinterest has been tagified? Much like on Twitter, where placing a hashtag before a keyword turns the word itself into a clickable search that takes you to a page with all other posts that share that tag, putting “#coconut” on a pin for say, coconut rice turns the word #coconut into an instant search for other pins that share that tag. Click that link and see what I mean.
Here’s an example from one of my own pins. The bad pin has just a space instead of a useful caption, while the good pin has a descriptive caption that makes use of keywords and hashtags.
This is my pledge: In order to make Pinterest more useful to us all, I will henceforth caption all of my pins appropriately, describing what is in the image or the content of the blog post the image links to, and making use of related hashtags to make my pins more search-friendly. Will you pledge to do the same?
P.S. If you would like to follow me on Pinterest, please do! I’d love to make more “friends” there!
erniebufflo's south & west kitchen 